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AFib: What You Should Know When The Heart Skips a Beat:

AFib: What You Should Know When The Heart Skips a Beat:

By GEOFF LECOVIN Moderately elevating a client’s heart rate during physical activity is a goal of most exercise programs, but what about when a client has AFib? Here’s some information on what you should know.   WHAT IS ATRIAL FIBRILLATION OR AFIB? Atrial fibrillation...
Creatine Supplementation: Performance Benefits and Drawbacks

Creatine Supplementation: Performance Benefits and Drawbacks

By: Brian Sutton, MS, MA, PES, CES, NASM CPT Introduction Over the last 10-plus years, there probably has not been a supplement more popular or one researched more often than creatine monohydrate. Creatine has found its place among bodybuilders, fitness enthusiasts,...
I Would Love To Get Started:

I Would Love To Get Started:

I’m just waiting for the perfect time. By Krista Scott-Dixon any of us wait for the “perfect time” with our health, nutrition, and fitness. But this all-or-nothing thinking — as in, “If I don’t do this perfectly then it’s awful!” — rarely gets us “all”. It...
FOAM ROLLING- APPLYING THE TECHNIQUE OF SELF-MYOFASCIAL RELEASE:

FOAM ROLLING- APPLYING THE TECHNIQUE OF SELF-MYOFASCIAL RELEASE:

By  STACEY PENNEY, MS, NASM-CPT, CES, PES, FNS Foam rolling is a self-myofascial release (SMR) stretching technique that has been embraced throughout the fitness industry. This effective and simple to do technique delivers positive, feel-good results. Foam rollers...
3 Steps To Creating Rotational Training Plans:

3 Steps To Creating Rotational Training Plans:

By Ken Miller MS, NASM MASTER INSTRUCTOR, NASM-CPT, CES, PES, GFS It’s time to take a turn for the better with rotational training plans. These 3 steps will show you how to apply this directional change with all of your clients. Our ability to change direction is one...
EMBRACING THE GROUP EFFECT:

EMBRACING THE GROUP EFFECT:

By INGRID OWEN As fitness professionals, we know that members join our facilities for various reasons, with the primary reason to improve their fitness and health. Clearly, the simplicity of that motivation does not mean it’s easy to meet or exceed expectations....
EXERCISE PROGRAMMING FOR HIP REPLACEMENT:

EXERCISE PROGRAMMING FOR HIP REPLACEMENT:

BY KYLE STULL Odds are high that you’ll have a training client with an artificial hip at some point in your career. Having a client with hip replacements may seem like a daunting prospect, but in most cases the new hips function just as well as biological hips....
BUSINESS OF FITNESS: THE ART OF THE ELEVATOR PITCH:

BUSINESS OF FITNESS: THE ART OF THE ELEVATOR PITCH:

By  JOSH ELSESSER As a personal trainer or fitness business owner, the need to continually bring in new clients or members is a constant. Ask any business coach, and you will hear a number of tried-and-true methods: “Focus on branding.” “Have a good website.” “Create...
USE IT OR LOSE IT: UNDERSTANDING MUSCLE ATROPHY:

USE IT OR LOSE IT: UNDERSTANDING MUSCLE ATROPHY:

By JEROD LANGNESS, NASM-CPT, CES, PES, WLS, MASTER TRAINER As fitness professionals, it is easy to keep our focus on the great things that occur from having a healthy and active lifestyle. We know so much about the benefits of exercise and get excited about helping...
JOINT HYPERMOBILITY: THE SHOULDER

JOINT HYPERMOBILITY: THE SHOULDER

By Kyle Stull Everyone is quick to talk about “tightness.” The calves are tight; the hip flexors are tight; the low-back is tight; the shoulders and the neck are tight. It’s true that many people are tight and restricted, but what about those that have too much...
HOW TO FIND THE BEST EXERCISES VIA SOCIAL MEDIA:

HOW TO FIND THE BEST EXERCISES VIA SOCIAL MEDIA:

By Amanda Vogel MA Fitness instructors and trainers are always looking for new exercise ideas to bring to their fitness classes, and there have never been more options at our fingertips, thanks to social media. Picking up new ideas is as easy as tapping the YouTube or...
ADDRESSING OVERACTIVE HIP FLEXORS WITH CORRECTIVE EXERCISE:

ADDRESSING OVERACTIVE HIP FLEXORS WITH CORRECTIVE EXERCISE:

BY Andrew Mills For many of us, working with individuals with tight/overactive hip flexors is a common occurrence. Learning to properly assess and address overactive hip flexors is a powerful skill in helping today’s client move more efficiently. Spending long hours...
LEVERAGING YOUR TRAINING SKILLS FOR THE SENIOR FITNESS MARKET

LEVERAGING YOUR TRAINING SKILLS FOR THE SENIOR FITNESS MARKET

By STACEY PENNEY, MS, NASM-CPT, CES, PES, FNS Age is more than a number- it’s an opportunity to serve a growing population. Every day we are bombarded with statistics on seniors and baby boomers, and the customer potential they can bring. But what do trainers (or club...
HELPING MOMS (AND MOMS-TO-BE) KEEP IT STRONG: THE PELVIC FLOOR:

HELPING MOMS (AND MOMS-TO-BE) KEEP IT STRONG: THE PELVIC FLOOR:

By TATUM REBELLE Maintaining a strong pelvic floor is vital during pregnancy, yet it remains a commonly overlooked and misunderstood component of most pre- and postnatal training programs. (It’s also something many of us shy away from talking about.) A strong pelvic...

PERSONAL TRAINING FOR FIREFIGHTERS

BY NATIONAL ACADEMY OF SPORTS SCIENCE Use these tools to give firefighters a training edge.  “Strength and endurance must go hand-in-hand on the fire ground,” says Kenneth Shuttleworth, a 24-year firefighter, and seven-year NASM-CPT, CES, PES, FNS. Here, his advice...
OFF THE MAT TRAINING FOR MARTIAL ARTS

OFF THE MAT TRAINING FOR MARTIAL ARTS

By PRENTISS RHODES If you or any of your clients have chosen martial arts training as your hobby- congratulations! This is a very rewarding path, both physically and mentally. It gives you all the components of fitness wrapped up into an activity that can be practiced...
STEP UP YOUR PERSONAL TRAINER BUSINESS WITH VIDEO MARKETING

STEP UP YOUR PERSONAL TRAINER BUSINESS WITH VIDEO MARKETING

By TYLER READ Video marketing is kind of a big deal right now. In fact, there has been a big hype around it for the last couple of years and everybody’s trying to get in on it. From thirteen-year-olds to start-ups or even established brands, everybody is posting...
A PRACTICAL APPROACH TO TRAINING THE MUSCLE SYNERGIES

A PRACTICAL APPROACH TO TRAINING THE MUSCLE SYNERGIES

BY BRIAN SUTTON, MA, MS, CSCS, NASM-CPT, CES, PES Muscles don’t work alone to create movement. They work together in synergies to create coordinated movements. Here we’ll identify the four muscle subsystems, discover how these synergies work together, and how to...
PIRIFORMIS: IS IT REALLY TIGHT? REALLY?:

PIRIFORMIS: IS IT REALLY TIGHT? REALLY?:

By Kyle Stull Most clients, and fitness professionals alike, use the term “tight” to indicate that a muscle or other form of contractile tissue is shorter than it should be. After being in the fitness industry for more than 15 years, I’ve heard the phrase “my...
HERE’S HOW TO ADD BATTLE ROPES TO YOUR TRAINING PROGRAMS

HERE’S HOW TO ADD BATTLE ROPES TO YOUR TRAINING PROGRAMS

By Josh Gonzalez On the ropes about battle ropes? See how to incorporate battle ropes into your personal training programs using the NASM OPT model. Fitness has definitely changed over recent years, becoming smarter with the application of human movement principles...
MISCONCEPTIONS OF THE IT BAND

MISCONCEPTIONS OF THE IT BAND

By Kyle Stull If you were to research IT band problems every day for the next year, there is a good chance you will accumulate over 365 different articles on causes, approaches to treatment, and quick fixes. Many of these articles would explain how the IT band rubs on...
Relative from Real – Trail Hip in Gait: Sagittal Plane:

Relative from Real – Trail Hip in Gait: Sagittal Plane:

By Dr David Tiberio Category: Applied Functional Science Share As the gait cycle progresses, the lead leg becomes the trail leg.  But there may be an advantage to consider what is happening to the trail leg at the same time the lead leg is going through its REAL bone...
Preventing Low Back Pain:

Preventing Low Back Pain:

Ahhhh…. The trials and tribulations of back pain – perhaps the most elusive member of the  “aches and pains” family. How it feels and where it comes from can vary drastically from person to person. It can be attributed to anything and everything from a...
OFF ICE TRAINING FOR HOCKEY GOALIES:

OFF ICE TRAINING FOR HOCKEY GOALIES:

By MICHAEL YAREMKO Minimize Injury Potential – Maximize Performance! When someone says that you have potential, they are really saying, “You could be great, but you aren’t right now.” Athletes typically don’t ever want to hear these words, especially goalies, but it...
5 TRX BICEP EXERCISES YOU SHOULD BE DOING RIGHT NOW:

5 TRX BICEP EXERCISES YOU SHOULD BE DOING RIGHT NOW:

Think you need a full weight rack for a serious arm day? Not so fast. There are lots of bicep exercises you can master using just your bodyweight and your TRX Suspension Trainer. Below, we’ve outlined five moves to help you power up your upper body. Whether you...
WHAT IS BICEPS TENDONITIS AND WHAT CAN YOU DO TO AVOID IT?:

WHAT IS BICEPS TENDONITIS AND WHAT CAN YOU DO TO AVOID IT?:

By Kyle Stull You’ve probably heard the term biceps tendonitis as gym members highlight an ache or pain at the front of their shoulder. But what is biceps tendonitis and what can be done to avoid it? WHAT IS BICEPS TENDONITIS (AKA: TENDINITIS) AND WHAT CAN YOU DO?...
CRB – Relative from Real: Shoulder Motions:

CRB – Relative from Real: Shoulder Motions:

February 06, 2018 by Dr. David Tiberio Category: Applied Functional Science Shoulder joint motion (glenohumeral articulation) occurs when there is relative movement between the head of the humerus and the glenoid fossa of the scapula.  Like all joints, real motion of...
THE VALUE OF VO2 – HEALTH MEASURE OR PERFORMANCE MARKER?:

THE VALUE OF VO2 – HEALTH MEASURE OR PERFORMANCE MARKER?:

By Fabio Comana The Nordic combined, a combination of cross-country skiing and jumping was one of the original five sports at the first-ever Winter Olympics held in France in 1924. To this day, endurance sports like the biathlon, cross-country skiing and the Nordic...
ADDING CORPORATE FITNESS TO YOUR PERSONAL TRAINING BUSINESS:

ADDING CORPORATE FITNESS TO YOUR PERSONAL TRAINING BUSINESS:

By Nino MAGADDINO With increasing healthcare costs for businesses across the United States, the need for fitness and wellness professionals continues to grow. Fortunately, many businesses have decided to approve corporate fitness and wellness programs to lower...
SPORTS PERFORMANCE TRAINING FOR HOCKEY:

SPORTS PERFORMANCE TRAINING FOR HOCKEY:

By BRIAN SUTTON, MA, MS, CSCS, NASM-CPT, CES, PES Hockey is arguably the quintessential competitive sport of the cold weather season. Here we’ll discuss the unique demands of ice hockey and how sports performance professionals can safely and effectively implement...
FOAM ROLLING- APPLYING THE TECHNIQUE OF SELF-MYOFASCIAL RELEASE:

FOAM ROLLING- APPLYING THE TECHNIQUE OF SELF-MYOFASCIAL RELEASE:

By  STACEY PENNEY, MS, NASM-CPT, CES, PES, FNS Foam rolling is a self-myofascial release (SMR) stretching technique that has been embraced throughout the fitness industry. This effective and simple to do technique delivers positive, feel good results. Foam rollers...
WINTERIZE CLIENTS FOR COLD-WEATHER SPORTS:

WINTERIZE CLIENTS FOR COLD-WEATHER SPORTS:

BY  TONY AMBLER-WRIGHT January is a good time to check in with clients and find out if they identify more with Mr. Heat Miser or Mr. Snow Miser. Those who “never want to know a day that’s over 40 degrees” may be spending their spare time conquering moguls, slicing up...
6 TRAINING MOVES FOR ATHLETES:

6 TRAINING MOVES FOR ATHLETES:

By  CHRIS ECKLUND, MA, NASM-PES, CSCS, USAW, TP A high school athlete walks through our doors and we can see their strength, stability and biomechanical control deficits from their gait pattern. We’ve also had collegiate and professional athletes come to our facility...
Can personal trainers and health coaches give nutrition advice?

Can personal trainers and health coaches give nutrition advice?

By John Berardi, Ph.D. It’s a hot debate: Can personal trainers, health coaches, and other non-RD professionals give nutrition advice to their clients? You’ll be surprised (and relieved) to hear: Yes, to a degree. Here’s exactly what you’re allowed to say, and why...
THE SECOND SCOOP ON PROTEIN: WHEN, WHAT AND HOW MUCH?:

THE SECOND SCOOP ON PROTEIN: WHEN, WHAT AND HOW MUCH?:

By Fabio Comana Drinking a protein shake after resistance-training is a popular nutritional strategy adopted by many fitness enthusiasts and athletes to boost muscle protein synthesis (MPS), but does evidence support this practice, and if so, then what type of protein...
PERIPHERAL HEART ACTION TRAINING:

PERIPHERAL HEART ACTION TRAINING:

By NASM We know that weight loss or body fat reduction is largely based on a numbers game. And “working out” is a way of controlling the numbers (less calories in, more calories out and weight loss change can be achieved). Cardiovascular training and resistance...
Boosting Brain Fitness-Understanding the Brain and Exercise:

Boosting Brain Fitness-Understanding the Brain and Exercise:

By Fabio Comana Neuroplasticity was a relatively unknown term until the 1970s when scientists began accepting the notion that our brain is a not a physiologically static organ, becoming fixed shortly after birth with approximately 100 billion neurons (nerve cells) (1,...
Are Your Clients Golfers? Watch Out For Lower Back Pain:

Are Your Clients Golfers? Watch Out For Lower Back Pain:

By Joshua Stone: Injuries in golf occur as they do during participation in any athletic orientated activity. Research indicates injuries in golf relate to functions of age, skill level, and frequency of play. According to Gosheger et al., over 80% of golf-related...
4 Speed Training Lessons with High School Athletes:

4 Speed Training Lessons with High School Athletes:

By Chris Korfist Growing up in the ’70s and ’80s, a big part of my week was getting up early on Saturday morning to watch cartoons. One of my favourites was “Super Friends” (my second favourite was “Land of the Lost”), especially the episodes with Bizarro, who was...
Shoulder Function Enhancing Shoulder Stabilisation:

Shoulder Function Enhancing Shoulder Stabilisation:

By  THOMAS F. WEST, PHD, LAT, ATC Our upper extremity is designed around our hands, our primary tool for manipulating objects in our environment. To this end, the shoulder complex provides the upper extremity with a wide range of motion, allowing us to position our...
5 Tips To Cue Your Training Clients For Better Movement:

5 Tips To Cue Your Training Clients For Better Movement:

By RICH FAHMY, MS, NASM-CPT, CES, PES Cueing is a vital skill that every fitness professional should master. It is essential for coaching proper technique and it creates a connection between you and your client, conveying how in-tune you are with their movement and...
Heart Rate Zone Methodology, What You Should Know Now:

Heart Rate Zone Methodology, What You Should Know Now:

By Fabio Comana Despite growing popularity and adoption of programs incorporating heart rate (HR) zone methodology, the fitness industry in general appears to lack a solid understanding of the scientific facts and limitations to this programming concept. The goal...
The Lunge An Effective Lower Body Exercise:

The Lunge An Effective Lower Body Exercise:

By RICH FAHMY, MS, NASM-CPT, CES, PES The lunge is a versatile, simple and effective movement for lower body training. Various positions, planes of motion and speeds can all yield different training adaptations for the exerciser. Lunges are the gift that keeps on...
Programming For Progressive Core Training

Programming For Progressive Core Training

By MARTY MILLER, ATC, DHSC, NASM-CPT, CES, PES, MASTER INSTRUCTOR Core training has become a staple of almost all conditioning programs. Whether it is for high-level athletes, the weekend warrior, or your average fitness enthusiast, “working the core” tends to get a...
5Go-To Exercises For Iliotobial Band Syndrome:

5Go-To Exercises For Iliotobial Band Syndrome:

By DAVID CRUZ, DC, CSCS, FMS, SFMA · Incidence of IT Band Syndrome The warm summer weather is the perfect setting for people to get outdoors and participate in the activities they enjoy. However, too much of a good thing can lead to overuse injuries. Iliotibial band...
Foam Rolling Techniques: A 4 Step Process

Foam Rolling Techniques: A 4 Step Process

By Kyle Stull Different foam rolling techniques: Why the fuss? It seems as though the best way to foam roll is in the name—roll. Rolling back and forth does have some merit and support from the scientific community. In a recently published review of foam rolling,...
Mobility: Essential to Performance.

Mobility: Essential to Performance.

by Michael Rosengart, CPT, CES, CSCS In order to perform your best, you need to move well in a biomechanical way and a mobility practice will help you do exactly this. Can you get into the correct position on every exercise or drill? Do you have the ability to move...
How To Attract More Men To Group Exercise

How To Attract More Men To Group Exercise

AMANDA VOGEL, MA As stereotypes go, you could say group fitness is the domain of women. Men are of course welcome. It’s just that, at many facilities, they seem to overlook group fitness classes as a viable workout option. But why? One good guess is the way group...

By Jessica Mathews What to Look For in a Group Fitness Instructor Love to bust a move in Zumba? Look forward to unwinding on your mat in yoga? Get pumped up just thinking about breaking a sweat in boot camp? If you’re an avid group fitness goer you’ve probably noticed...
Understanding Childhood Obesity:

Understanding Childhood Obesity:

By Brain Sutton MA, MS, CSCS, NASM-CPT, CES, PES A growing epidemic facing the next generation of Americans is childhood obesity. This epidemic will have lasting effects on health, wellbeing, and rising healthcare costs. In fact, childhood obesity has roughly tripled...
4 Strategies For Reaching Out To New Group Fitness Participants:

4 Strategies For Reaching Out To New Group Fitness Participants:

AMANDA VOGEL, MA · The easy part of being a fitness instructor or group trainer is welcoming regular participants into class each week. They’re familiar to us, and each other. We see them often enough to know a bit about them: perhaps their history with...
Which Way To The Beach?

Which Way To The Beach?

By  GEOFF LECOVIN It’s been said that Americans have more food than any other country in the world and more diets to keep them from it. Diet and fitness trends come and go. Currently we are in a low-carb/high-fat craze, yet for many years it was high-carb/low-fat.As a...
Everybody Is Foam Rolling But Why Everywhere:?

Everybody Is Foam Rolling But Why Everywhere:?

By Kyle Stull Foam rolling, a form of self-myofascial release (SMR), hit the mainstream almost 15 years ago and is continuing to increase in popularity. While there are several ways to measure these popularity trends, an interesting approach is to look at the...
Slam Your Way Into Circuit Training

Slam Your Way Into Circuit Training

By TRX Editor FUNCTIONAL TRAINING Aren’t they the same thing as medicine balls?” asked the unassuming gym-goer on more than one occasion. Quite the contrary. As many of us know, these two classic pieces of functional training equipment have some similarities –...
Improving The Posture And Health Of Your Older Clients

Improving The Posture And Health Of Your Older Clients

By  DAVID CRUZ, DC, CSCS, FMS, SFMA We can all relate to our mothers telling us to “sit up” and “don’t slouch” when we were kids but never really took it to heart. Now research is indicating that mom actually did know best about posture. Considering how often we use...
Incorporate Smart Play Into This Kettlebell Workout:

Incorporate Smart Play Into This Kettlebell Workout:

By NASM Boost your clients’ workout and fitness motivation with smart play- as simple as the roll of the dice. Playful exercise can be something as simple as a game of tag. While that’s fun, it probably won’t target all of the areas a client needs to work on. To do...
Ankle Mobility: How It Can Maximize or Limit Client Results:

Ankle Mobility: How It Can Maximize or Limit Client Results:

By Jared Meacham Personal trainers must look at the concept of physical fitness results through many different lenses. What amounts to optimal fitness for one client may not necessarily be the bee’s knees of fitness achievement for another. This blog post is a basic...
Why Variety Makes Everything Better:

Why Variety Makes Everything Better:

By John Polley Blanket statements like this usually annoy me, but I really mean this one. I mean it because variety makes variety better and variety makes uniformity better too. Variety enhances mental, emotional, and physical outcomes and experiences, for all humans....
Metabolic Conditioning, Moving Beyond Cardio:

Metabolic Conditioning, Moving Beyond Cardio:

By Josh Elsesser Metabolic conditioning is more than just cardiorespiratory exercise. As a fitness professional, you need to be able to design a conditioning program for your clients that effectively addresses their unique physiology, as well as providing them the...
Program Design For Weight Loss:

Program Design For Weight Loss:

By Josh Elsesser A quick Google search for the topic of program design for weight loss provides well over 2 million results. Needless to say, there is a lot of information, and sometimes misinformation, on the “best” ways to lose weight. Known as the Law of...
Whos Charging What and How?

Whos Charging What and How?

by Sean Greely The dream of every entrepreneur is to create a profitable business that gives them the freedom to live the kind of life they want. But if your pricing and packaging aren’t right, you’ll never achieve that dream. There are two common mistakes that...
Utilising Speed Training For Weight Loss:

Utilising Speed Training For Weight Loss:

BRIAN ODDI, PH.D., CPT, NASM-PES, NASE-CSS There are many individuals who are striving to stay healthy and fit, however, they lack time to dedicate to a fitness program due to the busy demands of family, work, and pleasure. Speed training has shown to be a very...
Tracking Heart Rate Variability To Help Manage Client Stress.

Tracking Heart Rate Variability To Help Manage Client Stress.

By Josh Elsesser Stress is one of the major contributing factors to over 60% of all human illness and disease1. So it’s not surprising that stress is also preventing your personal training clients from achieving the results that they are working so hard for. In fact,...
Preparing For a Golf Event

Preparing For a Golf Event

By BRIAN SUTTON Today’s typical golfer faces many challenges. Not only are golf courses becoming longer and more difficult, but today’s golfer is actually less prepared to play the game. In today’s automated society of long commutes, computers and television, many...
Trust Me and Other Ineffective Personal Trainer Pick UP Lines

Trust Me and Other Ineffective Personal Trainer Pick UP Lines

By Shannon Fable Keeping your sales funnel primed with new prospects is important for long-term success in the fitness industry. But, we have a problem. We’ve only been taught a few ways to get in front of new prospects and how we’ve been taught to ‘pick up’ clients...
Fitness Evaluations: Keeping Goals On Track.

Fitness Evaluations: Keeping Goals On Track.

By  STACEY PENNEY, MS, NASM-CPT, CES, PES, FNS How are those goals coming along? Setting a goal is about making changes, looking at what is — in the here and now — and what we want it to be. Creating and committing to the path to get there is what makes for the...
Nutrition at Work: Opportunities To Improve Employee Wellness

Nutrition at Work: Opportunities To Improve Employee Wellness

By STACEY PENNEY, MS, NASM-CPT, CES, PES, FNS Easy to implement strategies can make the workplace a nutritionally positive experience. Offering healthy food alternatives and involving employees can jump start healthy changes. Health care costs continue to rise for...
Conditioning and Training: The Relevance Of Flexibility Training.

Conditioning and Training: The Relevance Of Flexibility Training.

By Mike Bracko Stretching and flexibility training have undergone dramatic changes in the fitness and sports training realm. Over the last ten to fifteen years more research has been published and subsequently applied to fitness and conditioning programs. Previously,...
Exercise Progressions: Are You Asking The Right Questions?

Exercise Progressions: Are You Asking The Right Questions?

By Kyle Still Learn how and when to make proper exercise progressions. If you’re using the calendar to progress clients, it’s time to think about digging deeper into the how and why of progressions. Understanding the phases of learning and the neural continuum can...
Teaming Up: Should Couples Work Out Together?

Teaming Up: Should Couples Work Out Together?

By NASM It’s a definitive “yes” when it comes to walking, hiking, bike riding, playing tennis or any activity that both people can equally take part in and enjoy. These are great ways for couples to squeeze in exercise, support each other’s health, and enjoy quality...
Commitment Issues: When Exercise Motivation Hits a Road Block

Commitment Issues: When Exercise Motivation Hits a Road Block

By NASM You can navigate clients past common motivation blockers—here’s how. In comes the phone call, or maybe a text, your client—the one who did so well in the beginning—is getting in touch to say she won’t make her next session. Then it’s the one after that. When...
King Of The Beasts

King Of The Beasts

Mike Fitch, creator of the Animal Flow® Workout, shares how his innovative programming can bring out the primal grace in your clients. BY LUCIA VITI Mike Fitch is a fitness phenomenon. Sporting an 18-year fitness resumé, this strength coach, personal trainer,...
Kill the Competition: Land Long Term Training Clients.

Kill the Competition: Land Long Term Training Clients.

By Shannon Fable It’s time to refresh the idea of the comp training session if you want to land long term personal training clients. You, and your prospective clients, have to explore the real value behind the free session, beyond just the try before you buy...
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