Select Page

Sharpen Your Focus to Attract the Best Personal Training Leads:

By Sean Greeley If you’re like most newly certified personal trainers, you’re uncomfortable thinking about how to market yourself to generate leads and build up a client base. That’s because fitness is your passion … and suddenly fitness has become your business. To...
BEHAVIOUR CHANGE SCIENCE: HELP CLIENTS STICK WITH THEIR PROGRAMS:

BEHAVIOUR CHANGE SCIENCE: HELP CLIENTS STICK WITH THEIR PROGRAMS:

By Maria Luque Stephanie is your newest fitness client. She’s 42 years old and works 50 hours a week as a certified public accountant. She would like to quit smoking, give up junk food and get active—all the foundations of a healthy lifestyle. Fast-forward 6 months....
UNDERSTANDING HOW PERSONAL TRAINERS ARE COMPENSATED:

UNDERSTANDING HOW PERSONAL TRAINERS ARE COMPENSATED:

By Pete McCall Thanks to social media, the explosive popularity of studio-based group workout programs, and the fact that many top actors work with a personal trainer to develop the sculpted physiques you see in the movies, many people are running away from their...
Tips to Incorporate Mindful Breaks from Technology:

Tips to Incorporate Mindful Breaks from Technology:

By Dana Bender With the growing utilization of technology in both personal and professional life, there seems to be less time to “just be” without a plethora of stimuli around us. Between computer use at work, smartphone use in our personal life, and the popularity of...
How to Build a Network That Will Consistently Deliver New Clients:

How to Build a Network That Will Consistently Deliver New Clients:

By Sean Greeley The strength of your business is equal to the strength of your network. Here’s what I mean… Many fitness professionals and personal trainers invest huge amounts of time learning their craft. They work hard to get certified, and then want to get down to...
RESTING METABOLIC RATE: HOW TO CALCULATE AND IMPROVE YOURS:

RESTING METABOLIC RATE: HOW TO CALCULATE AND IMPROVE YOURS:

By Fabio Comana Mention the term ‘metabolism’ and it captures attention given how obsessed many of us have become over calories. As a certified personal trainer, this is a topic you may get asked about from time to time. To the general public, boosting your metabolism...
HELP CLIENTS EAT BETTER ON VACATION—IN 15 MINUTES A DAY:

HELP CLIENTS EAT BETTER ON VACATION—IN 15 MINUTES A DAY:

By ALEXANDRA WILLIAMS While away from home, it can be harder than ever for clients to stick to the healthy eating goals of their weight loss program. One way fitness professionals can help people stay on track is to suggest dietary self-monitoring throughout the day....
HOW MUCH PROTEIN SHOULD YOU EAT PER DAY FOR WEIGHT LOSS?:

HOW MUCH PROTEIN SHOULD YOU EAT PER DAY FOR WEIGHT LOSS?:

By Brad Dieter PROTEIN AND WEIGHT LOSS: HOW MUCH PROTEIN SHOULD YOU EAT TO LOSE WEIGHT? Decades of scientific research on weight loss has uncovered a few key pieces of information on what helps people successfully lose weight. First, we know that while exercise is...
A GUT CHECK ON GUT HEALTH: WHAT YOU NEED TO KNOW:

A GUT CHECK ON GUT HEALTH: WHAT YOU NEED TO KNOW:

By JOSEPH WEISS , DANIELLE WEISS Each of us has held beliefs—obtained through observation, experience or even formal education—that were later found to be wrong. In fact, medical schooling begins with a warning: “Half of all that you will be taught will be proven...
HOW TO REWIRE ATHLETE SELF-TALK TO IMPROVE SPORTS PERFORMANCE:

HOW TO REWIRE ATHLETE SELF-TALK TO IMPROVE SPORTS PERFORMANCE:

By Dana Bender SELF-TALK IN ATHLETES AND EXERCISERS: 4 STEPS TO REWIRE YOUR THOUGHTS There is a lot to think about during exercise such as maintaining proper body mechanics and posture, controlling effort and force, and breathing properly.  These efforts all occur at...

WORKING THROUGH CANCER: EXERCISE AS A PART OF RECOVERY:

By LAURA QUAGLIO , ANDREA LEONARD , ANNA SCHWARTZ Cancer is serious business. It is second only to heart disease as Americans’ leading cause of death, and more than 1.7 million new cases of cancer are expected to be diagnosed this year. Of those new cases, many will...
THE COACH APPROACH:

THE COACH APPROACH:

By Shirley Archer What do you do when life throws you a curveball? Let’s say your program design doesn’t fit a client’s current mood or your class has participants with wide-ranging ability levels. If you’re Michael Piercy, MS, NASM-CPT, CES, PES, MMACS, SFS, WFS,...
5 EXERCISES TO RELIEVE IT BAND SYNDROME:

5 EXERCISES TO RELIEVE IT BAND SYNDROME:

By DAVID CRUZ, DC, CSCS, FMS, SFMA Cyclist can be prone to ITB Syndrome IT BAND SYNDROME: SYMPTOMS, RISK FACTORS, EXERCISES The warm summer weather is the perfect setting for people to get outdoors and participate in the activities they enjoy. However, too much of a...
30 MINUTES TO KEEP YOUR HOLIDAY FIT:

30 MINUTES TO KEEP YOUR HOLIDAY FIT:

By Scott Keppel With the holidays here, time is of the essence. Both figuratively and literally. As a husband, father of 3 and business owner I get that finding time to get workouts in can be a challenge. The following workout is one that can be done no matter your...
Hydration: Through the Lens of Fitness and Health:

Hydration: Through the Lens of Fitness and Health:

BY JENNIFER KLAU, PHD Being a little low on water is a bigger deal than most people think. Here’s research to prove it, plus a physiology review to explain why even a 2% deficit can affect mental and physical well-being. News flash! There’s a substance, available...
IS SUGAR REALLY BAD FOR YOU? YES AND NO! HERE’S WHY:

IS SUGAR REALLY BAD FOR YOU? YES AND NO! HERE’S WHY:

By Brad Dieter IS SUGAR REALLY BAD FOR YOU? Sugar has been in the headlines of popular media sites, the tagline of diet books, and the sole focus of many blogs over the last decade. Despite recent interest from mainstream media and the health industry, sugar has been...
NASM OPT™ MODEL. ITS A GAME CHANGER

NASM OPT™ MODEL. ITS A GAME CHANGER

Before you help your clients achieve their goals, you have to establish what their starting point is. NASM’s Optimum Performance Training Model – or OPT™ -does exactly that. The OPT™ model. It’s one of the fitness industry’s first training...
Stressed and out of shape:

Stressed and out of shape:

By John Berardi, Ph.D. Work stressing you out? Life in general? Having trouble staying consistent with your exercise and nutrition plan? If so, this article is for you. Why do most guys tend to get weaker, fatter, and less healthy when they get into their 30s, 40s,...
WHAT IS THE KETOGENIC DIET? (+FOODS, BENEFITS, RISKS):

WHAT IS THE KETOGENIC DIET? (+FOODS, BENEFITS, RISKS):

By Geoff Lecovin KETOGENIC DIET: SHOULD YOU JOIN THE KETO KRAZE? In this article you will learn: What constitutes a ketogenic diet? Ketogenic diet foods/sample meal plan Potential health benefits of the ketogenic diet Potential adverse health effects of the ketogenic...
Overstressed and overeating:

Overstressed and overeating:

By Krista Scott-Dixon, Ph.D. How to solve the two biggest health and fitness problems most women face. Feeling overworked and under-appreciated? Having trouble staying consistent with nutrition and fitness because of life’s demands? Wondering if you’ll ever be able to...
The real (and surprising) reasons healthy movement matters:

The real (and surprising) reasons healthy movement matters:

By Krista Scott-Dixon, Ph.D. It’s not about busting your butt to get a gym body. It’s about being capable, confident, and free. To most people, healthy movement = exercise. As in cardio, crunches, and fitness models. But moving your body is about so much...
6 TIPS THAT EVERY PUBLICITY-SEEKING PERSONAL TRAINER SHOULD KNOW:

6 TIPS THAT EVERY PUBLICITY-SEEKING PERSONAL TRAINER SHOULD KNOW:

By Amanda Vogel MA Ever wonder how some fitness professional get the opportunity to be featured and quoted as experts in magazine articles, on TV and on popular blogs? Developing relationships with journalists and producers to gain publicity is easier than you might...
BODY TYPES: HOW TO TRAIN & DIET FOR YOUR BODY TYPE:

BODY TYPES: HOW TO TRAIN & DIET FOR YOUR BODY TYPE:

By Andrew Payne Do you have trouble losing body fat, yet seem to gain it after even the smallest slip up with your diet? Or does it feel like you can eat for days without gaining an ounce? It could have something to do with your current body type. But is it really...
ARLO DOYLE: THE KILTED COMEBACK KID:

ARLO DOYLE: THE KILTED COMEBACK KID:

By NASM May is National Military Appreciation Month. We asked our NASM-CPTs who served in the armed forces to tell us their stories. Here’s one of them. Arlo Doyle The Kilted Comeback Kid In April of 2001, Arlo Doyle joined the army. He needed a way to support his...
WHAT IS THE MEDITERRANEAN DIET AND COULD IT WORK FOR YOU?:

WHAT IS THE MEDITERRANEAN DIET AND COULD IT WORK FOR YOU?:

By Danny Lennon In this article: What is the Mediterranean Diet? Mediterranean Diet Foods Mediterranean Diet Nutrient Profile Daily Food Servings Mediterranean Lifestyle Health Benefits of the Mediterranean Diet Mediterranean Diet and Weight Loss Take-Home Points...
Inspire the Emotions That Motivate:

Inspire the Emotions That Motivate:

BY OLIVIA ELLIS, MS Follow these steps to enhance the class experience using the power of emotion. We’ve all been there: You’re teaching a well-designed class with a killer playlist, and your expectation is that everyone is going to be as excited to take your class as...
Sustaining a Thriving Life:

Sustaining a Thriving Life:

BY CANDICE DYER The SoheeFit studio in San Diego is a gleaming, modern and welcoming fitness center with upbeat music. One thing is noticeably missing, though. There is no cardio equipment. That’s because owner Sohee Lee, MS, typically ends up prying her driven,...
Why nutrition science is so confusing:

Why nutrition science is so confusing:

9 reasons eating well isn’t as straightforward as we’d like it to be. By John Berardi, Ph.D. From a certain perspective, nutrition science can seem like a mess. From another, it illustrates the very nature (and beauty) of the scientific process. Here we’ll...
Lead Story: Chrononutrition: You are When You Eat:

Lead Story: Chrononutrition: You are When You Eat:

By NASM Early to bed and early to rise? This sleep pattern may not make you wealthy or wise (as the saying goes), but it does seem to be linked to better health. Early risers not only have healthier eating patterns, but they also show a lower risk of heart disease and...
VITAMIN D- THE SUNSHINE VITAMIN:

VITAMIN D- THE SUNSHINE VITAMIN:

By Geoff Lecovin Vitamin D, also known as the “sunshine vitamin,” was identified in the 17th century by Dr. Daniel Whistler and Professor Francis Glisson when they discovered the causative factors of rickets. Circa 1920, Sir Edward Mellanby worked with dogs raised...
HOW NUTRITION CAN FUEL YOUR CLIENTS’ MOVEMENT:

HOW NUTRITION CAN FUEL YOUR CLIENTS’ MOVEMENT:

By Amanda Boyer MS, RDN, CD, NASM-CPT First and foremost, the pursuit of health is an individual choice and will look very different from person to person. Second, nutrition and movement are just two tiny pieces to the big pie. Genetics, sleep hygiene, stress, stigma...
HOW TO CHOOSE THE RIGHT NUTRITION CERTIFICATION:

HOW TO CHOOSE THE RIGHT NUTRITION CERTIFICATION:

If you’re interested in becoming a Nutrition Coach, give yourself a pat on the back. You’re entering the field at the right time. Nutrition is a hot topic these days – especially in the fitness world. There is such an overwhelming amount of information (and...
7 QUESTIONS ALL NUTRITION COACHES NEED TO KNOW HOW TO ANSWER:

7 QUESTIONS ALL NUTRITION COACHES NEED TO KNOW HOW TO ANSWER:

By NASM With fad diets flooding the marketplace, obesity and heart disease numbers rapidly increasing, and more confusing food choices than ever before, Nutrition Coaches are in particularly high demand. This is an exciting, rewarding career for people who love...
SWEET POTATO EGG CAKES RECIPE

SWEET POTATO EGG CAKES RECIPE

By NASM With the release of NASM’s new Nutrition Certification, over the coming weeks and months we will be sharing recipes for some of our favorite delicious and nutrition meals. Whether you’re vegan, vegetarian or follow a less restrictive diet, we’ll have options...
COULD YOU BE A SOCIAL MEDIA FITNESS MICRO-INFLUENCER?:

COULD YOU BE A SOCIAL MEDIA FITNESS MICRO-INFLUENCER?:

By Amanda Vogel You’ve likely heard of social media influencers: people who post frequently and have audiences in the hundreds of thousands or millions. These folks often garner a lot of attention and can command large paychecks to promote brands and products. Social...
THE WORKDAY BOOST! BEAT A DESK-BOUND POSTURE WITH THIS WORKOUT!:

THE WORKDAY BOOST! BEAT A DESK-BOUND POSTURE WITH THIS WORKOUT!:

By NASM Desk-bound employees can develop a hunched posture that saps energy and strength. Here’s a safe-for-the-office routine that can help. For many people, nine-hour workdays are the minimum—and lunch breaks are short or taken at the desk. Even if the person goes...
CREATING COMMUNITY MAGIC:

CREATING COMMUNITY MAGIC:

By Kathy Popplewell As a fitness professional you are in a great position to become a community leader, with the ability to rally people in your area to a common cause while helping them improve their quality of life. in addition to the sense of contribution you will...
Overstressed and overeating:

Overstressed and overeating:

How to solve the two biggest health and fitness problems most women face. By Krista Scott-Dixon Feeling overworked and under-appreciated? Having trouble staying consistent with nutrition and fitness because of life’s demands? Wondering if you’ll ever be able to find...
NEW YEAR’S RESOLUTIONS: IF NOT WEIGHT LOSS, THEN WHAT?

NEW YEAR’S RESOLUTIONS: IF NOT WEIGHT LOSS, THEN WHAT?

By Amanda Boyer MS, RDN, CD, NASM-CPT Twenty nineteen is upon us and New Year’s resolutions are on many people’s mind. It is common that goals are oriented around body shape or weight loss, which we have found can sometimes cause more harm than good. If you want to...
WHAT SIZES DOES HEALTH COME IN? EVERY SIZE!:

WHAT SIZES DOES HEALTH COME IN? EVERY SIZE!:

By AMANDA BOYER, MS, RDN, CD, NASM-CPT Health is so much more than how much a person weighs or their BMI. To further understand this approach to health, Health At Every Size® (HAES®), written by Linda Bacon, explores this growing paradigm shift among health...
Evidence that Matters for Function: Hip Extension in the Elderly:

Evidence that Matters for Function: Hip Extension in the Elderly:

by Dr. David Tiberio Kerrigan DC, Todd MK, Della Croce U, Lipsitz LA, Collins JJ. Biomechanical gait alterations independent of speed in healthy elderly: evidence for specific limiting impairments. Arch Phys Med Rehabil 199879:317-322. The purpose of this study was to...
A NEAT APPROACH TO WEIGHT LOSS:

A NEAT APPROACH TO WEIGHT LOSS:

By Fabio Comana We all know a well-structured and consistent exercise program combined with a healthful diet can help all of us shed unwanted pounds and achieve our ideal body type. But do we need to push ourselves in the gym each day leaving buckets of sweat on the...
MEAL PLANS USUALLY SUCK:

MEAL PLANS USUALLY SUCK:

Here are better ways to transform your diet. By Brian St. Pierre, RD, CSCS, CISSN Lots of people looking to improve their eating think meal plans are the answer. The only problem? Meal plans usually suck… and they rarely last. So, instead of prescribing yet another...
CAN SUPERFOODS EQUAL SUPER PERFORMANCE?:

CAN SUPERFOODS EQUAL SUPER PERFORMANCE?:

By Emily Bailey Meet three of today’s superfood darlings: açai berries, beetroot juice, and curcumin. What does the research say regarding their impact on athletic performance, recovery, and overall health? Here’s the delicious news. “Superfood” has been a buzzword...
MOTIVATIONAL INTERVIEWING: STEPS TO BEHAVIOUR CHANGE;

MOTIVATIONAL INTERVIEWING: STEPS TO BEHAVIOUR CHANGE;

By STACEY PENNEY, MS, NASM-CPT, CES, PES, FNS Are you motivated by someone telling you what to do or are you more motivated to do something when it is your own idea and choice to do it? You probably agreed with being more motivated by your own ideas and decisions. Do...
4 STEPS TO ACHIEVING YOUR OWN SUCCESSFUL AND FOCUSED DAY:

4 STEPS TO ACHIEVING YOUR OWN SUCCESSFUL AND FOCUSED DAY:

By Scott Keppel Just like a fitness training program, planning and a committed focus are key to achieving your personal success. In today’s fitness world (or the world of social media), you can’t go anywhere without hearing something along the lines of “Own the day,...
STAY FIT THIS WINTER WITH CROSS-COUNTRY SKIING:

STAY FIT THIS WINTER WITH CROSS-COUNTRY SKIING:

By NASM The terrain has changed; leaves have fallen, the weather is colder and for many, snow is covering the ground indicating that winter is really here. For those who enjoy exercising outdoors, your activities may have become somewhat limited with what you can do;...
NUTRITION CONSIDERATIONS FOR WINTER SPORTS PERFORMANCE:

NUTRITION CONSIDERATIONS FOR WINTER SPORTS PERFORMANCE:

By  STACEY PENNEY, MS, NASM-CPT, CES, PES, FNS The physiological demands of exercising in the cold are a bit different than that of a more mild climate. The body tries to maintain a temperature of 98.6oF while it’s losing heat and moisture with every breath....
ARE YOU READY TO ELEVATE YOUR PERSONAL TRAINING CAREER IN 2019?:

ARE YOU READY TO ELEVATE YOUR PERSONAL TRAINING CAREER IN 2019?:

By  STACEY PENNEY, MS, NASM-CPT, CES, PES, FNS With Some Simple Planning You Can Be Ready for Success! It’s hard to believe that 2018 is quickly coming to a close as we focus on the hustle and bustle of the holiday season, and the eerie quiet that has replaced the...
WHAT IS FLEXIBLE DIETING? IT’S ABOUT MAKING YOUR MACROS FIT:

WHAT IS FLEXIBLE DIETING? IT’S ABOUT MAKING YOUR MACROS FIT:

By BRIERLEY HORTON, MS, RD Despite the overall trend toward cleaner eating (little to no processed foods, limiting or eliminating “bad” foods like sodium and sugar, etc.), as well as our general desire for quality ingredients (such as organic, humanely-raised, etc.),...
30 MINUTES TO KEEP YOUR HOLIDAY FIT:

30 MINUTES TO KEEP YOUR HOLIDAY FIT:

By Scott Keppel With the holidays here, time is of the essence. Both figuratively and literally. As a husband, father of 3 and business owner I get that finding time to get workouts in can be a challenge. The following workout is one that can be done no matter your...
ACTIVITY AND COGNITION: GET MOVING FOR AN AFTERNOON PICK-ME-UP;

ACTIVITY AND COGNITION: GET MOVING FOR AN AFTERNOON PICK-ME-UP;

By KANDI STULL Advertisers market their products to fight that 2:30 crash. Coffee chains promote their afternoon caffeinated happy hours to help get you through the day. Some cultures even have an after-lunch siesta to combat fatigue. What if there was a different way...
THE 3 REASONS YOUR TEAM IS UNDERPERFORMING:

THE 3 REASONS YOUR TEAM IS UNDERPERFORMING:

By Sean GAGNON If you’re reading this article, congratulations. You either have a team or are looking to grow one. As many will tell you, one of the key things you can do to move from operator to owner is to grow a team. You simply can’t do it alone. In fact, no one...
MOVEMENT PREP: 3 EASY STEPS TO IMPROVE YOUR WORKOUT WARM-UP:

MOVEMENT PREP: 3 EASY STEPS TO IMPROVE YOUR WORKOUT WARM-UP:

By KEN MILLER, MS, NASM MASTER INSTRUCTOR, NASM-CPT, CES, PES, GFS For as many ways as there are to challenge the body in a workout, how many ways do we think about approaching our warm-up routine? How well prepared are our bodies for the stresses of the approaching...
GYM DOGS: WALK OR STAY?:

GYM DOGS: WALK OR STAY?:

BY  STACEY PENNEY, MS, NASM-CPT, CES, PES, FNS Bringing your pet dog to work, or anywhere for that matter, seems to have become the norm. But what about the fitness realm? Have you thought about bringing your dog to the gym or to a workout with you? Some locals have...

WORKING WITH A CLIENT WHOS FIT AND FAT: THE OBESITY MYTH:

By Mike Bracko The media and some research scientists seem to take perverse pride in talking about the so-called “obesity epidemic” and the percentage of the population who are over-weight, obese, and physically inactive.  However, there are researchers who indicate...
CIRCADIAN RHYTHMS: HOW TIME OF DAY AFFECTS QUALITY OF TRAINING:

CIRCADIAN RHYTHMS: HOW TIME OF DAY AFFECTS QUALITY OF TRAINING:

By Mike Bracko Circadian rhythms are physical, mental, and behavioral changes that follow a 24-hour cycle, responding primarily to light and darkness (National Institute of General Medical Sciences, 2018). They regulate periods of sleepiness and wakefulness through...
CAN YOU GET ENOUGH PROTEIN (AND OTHER NUTRIENTS) ON A VEGAN DIET?:

CAN YOU GET ENOUGH PROTEIN (AND OTHER NUTRIENTS) ON A VEGAN DIET?:

By Brierley Horton, MS, RD People choose to “go vegan” for a variety of reasons—perhaps they aspire to be Tom Brady (or at his level of fitness), or land on veganism for ethical concerns around eating animal products, or the environmental impact that animals raised...
INTUITIVE EATING: A NON-DIET APPROACH TO EATING:

INTUITIVE EATING: A NON-DIET APPROACH TO EATING:

By  AMANDA BOYER, MS, RDN, CD, NASM-CPT You may have heard the phrase “intuitive eating” thrown around in the health and fitness realm as it’s gaining attention and a bit of popularity. As a non-diet dietitian, I couldn’t be happier that it is becoming more well-known...
SOCCER DRILLS FOR AGILITY AND COORDINATION:

SOCCER DRILLS FOR AGILITY AND COORDINATION:

By  JOSH GONZALEZ When it comes to worldwide popularity soccer is at the top of the fan and participant lists. Soccer is a sport that requires all the physical attributes; strength, speed, endurance, agility and mental fortitude. Fitness training for soccer requires...
MOBILTY, A REAL PERSPECTIVE:

MOBILTY, A REAL PERSPECTIVE:

By Wayne David Clark As fitness professionals we sometimes tend to neglect our own bodies in favour of helping others achieve their goals.   We become so focussed on the needs of others, that our own needs tend to be placed on the back burner. Having said that a lot...
Nutrition for seniors: 7 lifestyle strategies to stay strong, healthy, and independent longer:

AFib: What You Should Know When The Heart Skips a Beat:

By GEOFF LECOVIN Moderately elevating a client’s heart rate during physical activity is a goal of most exercise programs, but what about when a client has AFib? Here’s some information on what you should know.   WHAT IS ATRIAL FIBRILLATION OR AFIB? Atrial fibrillation...
I Would Love To Get Started:

I Would Love To Get Started:

I’m just waiting for the perfect time. By Krista Scott-Dixon any of us wait for the “perfect time” with our health, nutrition, and fitness. But this all-or-nothing thinking — as in, “If I don’t do this perfectly then it’s awful!” — rarely gets us “all”. It...
FOAM ROLLING- APPLYING THE TECHNIQUE OF SELF-MYOFASCIAL RELEASE:

FOAM ROLLING- APPLYING THE TECHNIQUE OF SELF-MYOFASCIAL RELEASE:

By  STACEY PENNEY, MS, NASM-CPT, CES, PES, FNS Foam rolling is a self-myofascial release (SMR) stretching technique that has been embraced throughout the fitness industry. This effective and simple to do technique delivers positive, feel-good results. Foam rollers...
EXERCISE PROGRAMMING FOR HIP REPLACEMENT:

EXERCISE PROGRAMMING FOR HIP REPLACEMENT:

BY KYLE STULL Odds are high that you’ll have a training client with an artificial hip at some point in your career. Having a client with hip replacements may seem like a daunting prospect, but in most cases the new hips function just as well as biological hips....
Eating Too Much? You Can Blame Your Brain:

Eating Too Much? You Can Blame Your Brain:

By Brian St. Pierre How brain signaling drives what you eat. (And what to do about it). It’s no secret that obesity rates have been rising in the U.S. (and other industrialized nations) for the past 30 years. It’s also no secret that Americans eat more than they used...
BUSINESS OF FITNESS: THE ART OF THE ELEVATOR PITCH:

BUSINESS OF FITNESS: THE ART OF THE ELEVATOR PITCH:

By  JOSH ELSESSER As a personal trainer or fitness business owner, the need to continually bring in new clients or members is a constant. Ask any business coach, and you will hear a number of tried-and-true methods: “Focus on branding.” “Have a good website.” “Create...
OPSTUDIOHK.COM