By Amanda Vogel MA If you’re still ignoring social media as a marketing/communication tool for your fitness business in 2018, you need to catch up. With few exceptions, strategically using social media is now part of most people’s business life. There’s no need to...
By Fabio Comana Drinking a protein shake after resistance-training is a popular nutritional strategy adopted by many fitness enthusiasts and athletes to boost muscle protein synthesis (MPS), but does evidence support this practice, and if so, then what type of protein...
By JOSH ELSESSER There are four hormones that are critical to the success of your client’s weight loss program. Cortisol, insulin, thyroid, and the sex hormones (testosterone in men, and progesterone in women). When kept in balance, these hormones have the largest...
By NASM We know that weight loss or body fat reduction is largely based on a numbers game. And “working out” is a way of controlling the numbers (less calories in, more calories out and weight loss change can be achieved). Cardiovascular training and resistance...
BY FABIO COMANA Once the realm of bodybuilders and athletes, protein supplements and powders have now become a regular part of the fitness enthusiast and health seekers diet. Protein powder was the supplement once dominated by core users in bodybuilding and athletics...
BY NATALIE CUTLER “Insurance”: yikes. If you’re anything like me before I became a certified insurance advisor at Next Insurance , the word brings you anything from mild anxiety to extreme frustration. For me, the hardest part about working in the insurance industry...
AMANDA VOGEL, MA These shortcuts make everything from using apps to creating graphics or videos more time efficient and less finicky. Preparing a constant stream of social-media posts that are interesting to your followers can be annoyingly time-consuming. Luckily,...
By Fabio Comana Neuroplasticity was a relatively unknown term until the 1970s when scientists began accepting the notion that our brain is a not a physiologically static organ, becoming fixed shortly after birth with approximately 100 billion neurons (nerve cells) (1,...
By Joshua Stone: Injuries in golf occur as they do during participation in any athletic orientated activity. Research indicates injuries in golf relate to functions of age, skill level, and frequency of play. According to Gosheger et al., over 80% of golf-related...
By LAURA QUAGLIO The act of breathing seems incredibly simple, but doing it properly can be surprisingly complex–and of vital importance to your clients’ performance. HOW IT WORKS The average person’s lungs move about 0.5 liters of air with each relaxed breath. That...
By Chris Korfist Growing up in the ’70s and ’80s, a big part of my week was getting up early on Saturday morning to watch cartoons. One of my favourites was “Super Friends” (my second favourite was “Land of the Lost”), especially the episodes with Bizarro, who was...
By Brian St. Pierre and Krista Scott-Dixon Is sugar “good”? Is sugar “bad”? It’s hard to know for sure these days. Which is interesting because… Sugar is a fundamental molecule in biology. Human bodies need sugar. Sugar makes up the backbone of our DNA. Helps power...
by BRIAN KENT, NASM-CPT, CES, PES Before you grab a Halloween fun size candy out of the cauldron, here’s the creepy calorie count that will have you haunting the gym. October is known for homecoming, pumpkins and pumpkin-flavored everything, postseason baseball, the...
By Geoff Lecovin Seasonal affective disorder (SAD) is a combination of biological and mood disturbances typically occurring in the autumn and winter months. SAD is characterized by recurrent episodes of depression, hypersomnia, carbohydrate cravings and weight gain....
By THOMAS F. WEST, PHD, LAT, ATC Our upper extremity is designed around our hands, our primary tool for manipulating objects in our environment. To this end, the shoulder complex provides the upper extremity with a wide range of motion, allowing us to position our...
By Chuck Leve Imagine, for a moment, the first day of your first job. Were you nervous? Anxious to get out there and prove yourself? Did you wonder which fellow co-workers were going to become your friends? Were you afraid to make a mistake? In all the AFS research...
by Kyle Stull Personal trainers have the difficult task of not only managing themselves but also the hundreds of clients they will see throughout their careers. This includes managing their workouts, re-assessments, and their emotions – yes, their emotions. Emotional...
By RICH FAHMY, MS, NASM-CPT, CES, PES Cueing is a vital skill that every fitness professional should master. It is essential for coaching proper technique and it creates a connection between you and your client, conveying how in-tune you are with their movement and...
By Kyle Stull Wrist injuries are very common. This is especially true for those on the ice and snow, and also in wheeled sports and activities such as skating and skateboarding in more recent years. In fact, wrist injuries are the second most common type of upper...
By Fabio Comana Despite growing popularity and adoption of programs incorporating heart rate (HR) zone methodology, the fitness industry in general appears to lack a solid understanding of the scientific facts and limitations to this programming concept. The goal...
