The Business of Red light Therapy by Elisa Edelstein
The health and wellness industry is constantly evolving. With new technology, advancements, and scientific data coming to the surface each day, it can be almost overwhelming to keep up with what may be the most beneficial tools for you, your clients, and your business. If you’re looking for a proven, innovative way to enhance your business offerings and help your clients with their overall wellness, look no further than red light therapy.
Red light therapy has emerged as a compelling option for those seeking non-invasive treatments with a wide range of potential benefits. Once the domain of niche spa treatments, this therapy is now gaining mainstream attention for its promise to enhance skin health, reduce inflammation, and even improve muscle recovery. But what exactly is red light therapy, how does it work, and how can it help you in your business?
What is Red Light Therapy?
According to the Red Light Method website, red light therapy, also known as Photobiomodulation, involves exposing the skin to red light waves for various health benefits. The term breaks down to “light (photo) life (bio) transformation (modulation).” This low-level laser therapy has been shown to offer a variety of health benefits.
Before red light therapy became a popular health and wellness module, red light was something we benefited from just being outside. During sunrise and sunset, red light is naturally occurring and humans are able to absorb it – if they’re outside at those optimal times and have enough significant skin exposure.
Red Light Method owner, Allison Beardsley, is no stranger to the amazing benefits that red light therapy has to offer, and her entrepreneurial spirit led her to opening up a studio that boasts services that are “like a massage, facial, body contouring, a power plate, and a pilates reformer class all in one hour. While talking with Allison, I learned so much about how red light works, how it can help us improve our lives, and why it’s necessary in today’s world.
Allison shared that humans now spend around 90 percent of their time indoors on average. We have shifted as a human collective from the natural ways of life to the convenience of four walls, air conditioning, and constant WiFi access. Because of this, we’re missing many of the natural health benefits humans were able to capitalize on thousands of years ago. Red light therapy has become one of the biohack remedies addressing the lifestyle shift.
Types of Red Light
Infrared Light
Infrared light has become very popular in saunas, workout classes, facial treatments, and and is categorized into near-infrared (NIR), mid-infrared (MIR), and far-infrared (FIR). Infrared light is just beyond the visible spectrum and has different effects based on its wavelength.
Near-Red Light
Near-infrared light has the shortest waves of the red lights at about 700 to 1,400 nanometers. It penetrates the skin to a depth of around 5 millimeters, making it useful for improving skin health, enhancing mitochondrial function, increasing ATP production, reducing oxidative stress, and promoting muscle tissue healing. Near-infrared light is also noninvasive and can help in body contouring, pain reduction, and can help reduce inflammation when used correctly.
Mid-Red Light
Mid-infrared light ranges from 1,400 to 3,000 nanometers. It penetrates deeper into the body, reaching soft tissues. MIR light is beneficial for improving muscle and connective tissue health, enhancing blood circulation, and promoting detoxification.
Far-Red Light
Far-infrared light ranges from 3,000 to 10,000 nanometers. It penetrates the deepest into the body, affecting soft tissues and cellular activity. FIR light can improve metabolic health, enhance circulation, and speed up recovery from injuries and workouts by promoting deeper detoxification through sweating.
How to Utilize Red Light for Business
Allison has created a successful business using red light therapy benefits for her clients. When asked how other coaches and trainers can utilize these benefits, she offered several pieces of advice. First, if you already own a studio, club, or business, adding a red light component can be an easy way to give members access to a new modality that may boost interest in your club, add an additional stream of revenue, and show your members you’re dedicated to their wellness.
If you’re not equipped with a brick and mortar business, there are still many ways to incorporate red light therapy into your offerings. Many red light therapy devices are portable, making them easy to take to clients’ homes, the gym, or other meeting spots. Adding this service can provide a new source of revenue and demonstrate your commitment to going above and beyond for your clients. It’s also a beneficial way to help them improve their recovery, which will have them ready for another session
Conclusion
Red light therapy presents a multifaceted opportunity for enhancing both personal well-being and business offerings. With its roots in natural sunlight exposure, this therapy has been harnessed and refined to provide targeted health benefits that align with modern lifestyles. Allison Beardsley’s Red Light Method exemplifies how incorporating red light therapy can elevate client experiences by combining multiple wellness modalities into a single session for major benefits.
As a business owner, integrating red light therapy into your services can not only attract new clients but also offer existing members innovative ways to achieve their health goals. Whether through in-studio installations or portable devices, the adaptability of red light therapy makes it a valuable addition to any fitness or wellness program. Embrace the potential of this therapy to not only diversify your business but also to support your clients in achieving their optimal health and wellness.