Fitness Sales Specialist

The Lionel University Fitness Sales Specialist Course empowers fitness professionals, health coaches, and gym owners to master the consultative, relationship-first approach to selling. Rather than traditional sales tactics, the course emphasizes authentic connection, trust, and coaching-based enrollment, equipping learners with the mindset and methods to grow their business ethically and sustainably.

Learning Outcomes:

• Build rapport and uncover client motivation using psychology-backed communication skills
• Conduct powerful, structured consultations that lead to higher conversion rates
• Confidently address objections without pressure or manipulation
• Personalize solutions and program recommendations based on client goals and emotional drivers
• Align every sale with long-term client success, retention, and referrals

Course Structure:

• 10 Lessons delivered in an interactive, mobile-friendly learning experience
• Includes scenario-based simulations, real-world sales scripts, and role-play exercises
• 100% online and self-paced
• Includes downloadable resources

Who Should Attend:

• Certified Personal Trainers
• Health Coaches
• Fitness Studio Owners
• Club Mangers
• Frontline Fitness Sales Teams

Anyone in the fitness industry responsible for client acquisition, retention, or revenue generation.

Benefits in Enrolment:

• Empowerment Over Pressure: “Sell without selling,” a human-centered approach to growing revenue
• Evidence-Based and Proven Frameworks: Draws from behavioral science, motivational interviewing, and decades of coaching experience
• Applicable Across the Industry: Ideal for both independent trainers and those working within corporate or franchise gym systems

• Career Advancement: Helps trainers transition into leadership, management, and entrepreneurial roles

Exam Format:

• 50 Multiple Choice questions
• 75% passing score
• 2 attempts at the final exam