Behavior-Based Coaching Certification

The Lionel University Behavior-Based Coaching Certification course provides a comprehensive, evidence-based approach to understanding and facilitating human behavior change. Grounded in behavioral science, coaching psychology, and motivational interviewing, this program helps fitness professionals and wellness coaches develop the skills to guide clients through meaningful, lasting transformation. Students learn to integrate theory with practice—bridging the gap between client motivation, mindset, and sustained action.

This course empowers professionals to coach the person, not just the program. By learning how to recognize stages of change, evoke intrinsic motivation, and strengthen client self-efficacy, graduates will be able to help clients overcome barriers, maintain new behaviors, and achieve deeper, longer-lasting results.

Learning Outcomes:

•  Apply behavior change models to improve coaching outcomes
• Use motivational interviewing to strengthen client engagement and self-awareness
• Identify and influence environmental and cognitive factors that shape habits
• Help clients overcome ambivalence and build sustainable confidence
• Design customized coaching plans that align with each client’s mindset, motivation, and stage of change

Course Structure:

• 9 Lessons delivered in an interactive, mobile-friendly learning experience
• Includes real-world coaching scenarios, reflection exercises, and applied case studies
• Learners can earn a Lionel University Behavior-Based Coaching Certification
• 100% online and self-paced

Who Should Attend:

• Certified Personal Trainers
• Health & Wellness Professionals
• Group Fitness Instructors
• Nutrition and Lifestyle Coaches
• Aspiring leaders across all fitness professional disciplines

Key Learning Frameworks:

• Transtheoretical Model (Stages of Change): Teaches how to recognize a client’s readiness for change and match coaching strategies accordingly
• Motivational Interviewing (OARS and Change Talk): A client-centered communication method that builds trust and promotes self-directed motivation.
• Social Cognitive Theory and Self-Efficacy: Provides a framework for strengthening belief in one’s ability to succeed and sustain change.
• Habit and Environment Design: Practical systems for creating cue-based environments that make behavior change easier and more automatic.
• Coaching Transformation Map: A stage-based roadmap that helps coaches integrate mindset, movement, and motivation into a personalized coaching journey.

Exam Format:

• 50 Multiple Choice questions
• 75% passing score
• 3 attempts at the final exam